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Bring Authenticity/Audience Perception to Social Media

Bring Authenticity/Audience Perception to Social Media

Even though we only have 140 characters on Twitter to express ourselves, I’ve always been impressed by Mary Cullen’s mini-blogs. As a leadership professional, she expresses herself clearly. I listen, and I know where she stands. So, I asked Mary – President of Princeton-based Instructional Solutions – to be a guest blogger here: We have [...]

Social Media Crisis Continues, Unabated

Social Media Crisis Continues, Unabated

The Ketchum Public Relations/FedEx “Twitter issue” continues to spread on the Internet through blogs and online social media sites, like wildfire. My initial posting on the story – which I believe is the first example of crisis communications in the social media environment – is now appearing in numerous member blogs of the IABC (International [...]

The Take-Away

The Take-Away

Clearly, my posts on this blog over the last couple of days have drawn a lot of attention and comment. Let me today express my perspective and opinion. We have just entered a new era in the United States where a leader, our new President, has called for principled behavior, and an end to the [...]

How Not to be a Key Online Influencer

How Not to be a Key Online Influencer

[UPDATE] A friend initially shared this story with me recently, and I have delayed posting it until confirmation. It’s a story about a PR account executive/vice president named James Andrews from Ketchum in Atlanta who flew to Memphis to visit FedEx, one of the agency’s biggest clients. Andrews’ mission was to — now, this is important [...]