All Entries Tagged With: "Ketchum"
Social Media Crisis Continues, Unabated
The Ketchum Public Relations/FedEx “Twitter issue” continues to spread on the Internet through blogs and online social media sites, like wildfire. My initial posting on the story – which I believe is the first example of crisis communications in the social media environment – is now appearing in numerous member blogs of the IABC (International [...]
How Not to be a Key Online Influencer
[UPDATE] A friend initially shared this story with me recently, and I have delayed posting it until confirmation. It’s a story about a PR account executive/vice president named James Andrews from Ketchum in Atlanta who flew to Memphis to visit FedEx, one of the agency’s biggest clients. Andrews’ mission was to — now, this is important [...]
The Changing Face of PR Leadership
I recently received an email from the CXO of a public relations firm suggesting that if I had time, I might be interested in reading the seven (7) most recent posts on his new blog. I visited his blog, and what I found were not blog postings in the normal sense but rather novelettes – [...]
