All Entries Tagged With: "Making News in the Digital Era"

PR at Cross Purposes

While doing research for my new book, Making News in the Digital Era, I was struck by the fact that most large PR agencies seemingly have created two different and competing agencies under the same roof that I believe will lead to competitive growth problems in the near and long term – a traditional agency competing against a digital agency.

Chris Abraham Reviews “Making News in the Digital Era”

In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media.

The King of Late Night Talk Radio

I like radio talk show host Jim Bohannon. Always have. He’s one of the classiest people on radio today, and Jim’s been on radio for years … with a large and loyal following, coast-to-coast.

What Works, What Doesn’t Online

I would like to write a few reflections on what I learned by while researching and writing my new book, Making News in the Digital Era. The book was published in September. Making News is a compendium to my 2006 work, Making News: A Straight-Shooting Guide to Media Relations that continues to be a favorite, especially among university communications classes.

In the Digital Era, Who You Gonna Call?

Actor Rainn Wilson from NBC’s “The Office” sums up the value of my new book — “Making News in the Digital Era” — when he says:

“Henderson gets it. He knows the online media world and has interesting things to say. Besides, he’s the dude who got me on Twitter.”