Tag: News Group Net LLC
Advantage of Brand Journalism Delivers Distinction
One advantage of a company or organization embracing the model of brand journalism communications is an ability to almost instantly create clear and effective brand distinction, to demonstrate what’s more unique about your products or services than competitors.
Witnessing the Spreading Uprising of Ordinary People
Watching people risk their lives to rise up for greater personal freedoms and against totalitarian regimes, one has to wonder … could it happen here, in America?
Celebrity Has Killed Television News
In the excellent PBS series about America presidents, I was struck by how ABC’s Sam Donaldson and other journalists shouted pointed questions at then-President Ronald Reagan in the late ’80s. No one shouts at any president like that today.
The Dynamic Evolution of Brand Journalism
Back in June 2004, digital world visionary and author Seth Godin asked the rhetorical question on his blog – “Brand Journalism?” He was referring to a “new marketing technique” announced by Larry Light, CMO at McDonald’s. Brand journalism has undergone a sea change since then.
How to Develop a Social Media Strategy for Your Organization
Setting up social media accounts for your brand is very easy and straight-forward … while expanding and sustaining them in the long-term is another matter, writes Kathleen Holmlund of News Strategies.
Actual News Stories I’d Like to See the News Media Report
Much has been written about the steady demise of what was formerly known as mainstream news media in America. Newspapers, magazines, TV and radio news have all been slow to comprehend and embrace the sea change ways that we communicate today, driven by the online digital revolution.
Top 10 Best Resources for Online News Communications
For many years, I have been using the influence of authentic and relevant news, delivered online, to enhance brand and image reputation for clients. I’ve put together resources and tools that deliver exceptional quality, are highly portable and easy to use. Here’s my 2011 Top 10 list.
Five Steps to Organic Social Media in 2011
It’s fascinating to watch the explosion in online social media … terrific examples of social media propelling companies and messages to prominence while, on the other hand, the proliferation of so-called “social media gurus” who don’t have a clue how it all works.
The News Is Dead. Long Live the News!
The new breed of brand journalism in the digital era involves customers, employees, stakeholders and communities through an open exchange of news and sharing … and influence.
The Death of Traditional Online “Newsrooms”
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value.
