All Entries Tagged With: "news releases"

Die Press Release!!!

A friend was telling me today about a conference she has just attended that brought together a large group of public relations people with a smaller group of working journalists. The discussion had centered, as it often does at such sessions, on what journalists really need in today’s demanding media world, and the merits of [...]

Interactive Online News Releases

The style and format of news releases has not changed much since the days of Gutenberg. Well, maybe not that far back but it seems like it.

Most news releases are not news stories but rather self-serving announcements, written more for the benefit of a company or organization than to get the attention of, God-forbid, the [...]