Tag: News Strategies
The News Is Dead. Long Live the News!
The new breed of brand journalism in the digital era involves customers, employees, stakeholders and communities through an open exchange of news and sharing … and influence.
The Death of Traditional Online “Newsrooms”
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value.
Brand Journalism Creates Another Viable News Outlet
Phoenix-based writer and public relations strategist Ryan Zuk has been looking at the fast-emerging concept of Brand Journalism … and, he likes what he sees. Here is his latest column for PRSA.org’s Public Relations Tactics.
Brand Journalism Goes Global
In today’s digital era, with powerful communications tools at our fingertips, brand journalism has come of age and is soaring in popularity to enhance the image, reputation and competitive leadership of companies and organizations.
The Take-Away in the Ketchum PR Affair
Clearly, my posts on this blog over the last couple of days have drawn a lot of attention and comment. Let me today express my perspective and opinion. We have just entered a new era in the United States where a leader, our new President, has called for principled behavior, and an end to the [...]
The Ketchum-FedEx-Twitter Saga Continues
The purpose of this posting is to pull back the veil, and attempt to get added perspective on what may have developed as one of the first, if not the first, examples of crisis communications in today’s new and evolving online Web 2.0 social media world. Last evening, there were so many visitors to this [...]
How Not to be a Key Online Influencer
[UPDATE] A friend initially shared this story with me recently, and I have delayed posting it until confirmation. It’s a story about a PR account executive/vice president named James Andrews from Ketchum in Atlanta who flew to Memphis to visit FedEx, one of the agency’s biggest clients. Andrews’ mission was to — now, this is [...]
