All Entries Tagged With: "Online Newsroom"
David Meerman Scott: Creating Authoritative Voice
Author, consultant and communications thought-leader David Meerman Scott has come out squarely in support of my project with the Imperial Sugar Company, saying “brand journalism creates an authoritative voice” for the company’s new online newsroom.
DH | Jul 08, 2009 | Comments 0
Build an Online Newsroom, Using WordPress
As you have no doubt noticed, I’ve written quite a bit about the overuse and ineffectiveness of press releases. In this Internet era – a time when the ways of public discourse are changing, whether online or otherwise – one-way shouting out an announcement no longer is effective. Press releases are shouting. We are in [...]
DH | May 07, 2009 | Comments 22
