All Entries Tagged With: "Online newsrooms"
How PR People Rebuff the Media, Risk Brand Image
As co-founder and publisher of BoomerCafé – the online magazine for baby boomers – I was checking Community Coffee’s website the other day for a contact, and what I found instead was a corporate online fortress.
Online Newsroom vs. Online Cemetery
The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven.
Primary Audiences for Online Newsrooms
It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media. It’s NOT the media!
Next-generation online newsrooms bring stories alive
Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content.
Value of a Great Online Newsroom
With the newspaper business in America in shambles and much of the rest of mainstream media adrift somewhere between wild sensationalism and chaos, there are fewer and fewer places for a corporation, association or not-for-profit to get their stories shared and heard.
Time to Streamline Online Newsrooms
For many organizations, the online “newsroom” is generally the least visited section of the whole Web site. Don’t take my word for it. Check it out, and ask the IT people or webmaster how many visitors your online newsroom draws each week. Online newsrooms were originally conceived to provide the media with news, background and [...]
