All Entries Tagged With: "positioning message"

Unique Positioning in One Sentence

Boosting awareness for a business, not-for-profit organization or association doesn’t start or end with a mission statement. In fact, mission statements are a waste of time in today’s world because they are singularly inward-looking and useless.

Awareness comes from a single distinctive positioning message that stimulates a conversation, and a desire to know more. Let me [...]