All Entries Tagged With: "press releases"
A Mainstay of Traditional PR is Rubbish
It’s Friday, and I’m clearing out my email spam folder. Most of the stuff caught are press releases. For years, I’ve used a spam filter called SpamSieve that almost magically sniffs out and trashes press releases. No surprise that in today’s digital world, mass and blindly distributed releases are treated as rubbish.
Die Press Release!!!
A friend was telling me today about a conference she has just attended that brought together a large group of public relations people with a smaller group of working journalists. The discussion had centered, as it often does at such sessions, on what journalists really need in today’s demanding media world, and the merits of [...]
The Gobbledygook Manifesto
Readers of this blog know that I am not only an author, blogger and consultant but I publish BoomerCafé, the popular online magazine for baby boomers with active lifestyles. As such, I have gotten on a bunch of PR lists, and receive hundreds of unsolicited press releases and PR pitches every week. In these competitive [...]
