All Entries Tagged With: "Public Relations"
The Rise of Savvy Clients and Smart Boutiques
Clients today are, for the most part, far savvier and smarter about enlisting outside communications and public relations agency counsel than 10 or 15 years ago. The days of fat budgets and little agency supervision are on the wane. The emphasis is on accountability and results.
Threat Level is Murky
The color-code threat level at America’s airports has been “Orange” for so long, it’s become rusty. Don’t believe me? Drive into Houston’s Intercontinental Airport and a permanent sign, now rusting and faded, informs you of the orange threat level.
It’s Called … Work
I got into a discussion the other day with a friend over which group is lazier – mainstream media, bloggers or public relations people. The subject came up because he remarked, rather accurately, how easy it is today to spoon-feed the media with information that they will use, without question.
While mainstream media has gotten lazier [...]
Is PR Out-of-Sync with the Internet Era?
When I wrote on this blog a few weeks ago about the fact that public relations people are woefully slow (or maybe fearful) at learning and developing expertise about latest developments in today’s online world, including even the basics of blogging, a fellow on the digital team of one major PR agency objected.
He said that [...]
Realigning Public Relations for the Internet Era
News programs, newspapers and the media are full of stories about business in turmoil, many companies struggling to stay alive and viable in not only these tough economic times but also in a world that has changed dramatically. Change has happened quicker and more profoundly than many of us comprehend, partly because we have no [...]
Die Press Release!!!
A friend was telling me today about a conference she has just attended that brought together a large group of public relations people with a smaller group of working journalists. The discussion had centered, as it often does at such sessions, on what journalists really need in today’s demanding media world, and the merits of [...]
Today’s Reality: Nothing Is Secret
Washington, D.C., where I am based, is full of consultancies run by former members of Congress or government staffers who sell their connections and supposed clout to just about anyone who hopes to have greater influence before the federal government or in the halls of Congress. It’s influence peddling for a price, and often, their [...]
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?
As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … [...]
Bluetooth Wants You to Know
I love Bluetooth technology. I have no idea what it is but Bluetooth works, and is a valuable part of my day. Bluetooth connects my cell phone wirelessly with an earpiece, and it wirelessly connects my keyboard with my Mac.
The Bluetooth Special Interest Group (BSIG) – the non-profit of 11,000 members that use Bluetooth technology [...]
