All Entries Tagged With: "Social Media"
The War for the Internet
A war of sorts is underway to establish control of the Internet. The sides are defined – social media’s power to the people versus pornography supported by big business. Porn’s tactics are from mean streets.
How to Learn Social Media – First Steps
I was speaking before a terrific group at The Graduate School of Political Management recently – Professor Steve Lawrence’s class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best.
Social Media Reality Check
Let’s get real about the current hysterical … near orgasmic … hoopla over social media. While there are new tactical tools in this digital era, the concept of social media is nothing new.
Look at Where the Eyeballs Are
I was sitting in a cafe with the respected social media expert and practitioner Chris Abraham recently in Clarendon, just outside Washington, D.C., and we were purposefully people watching. Nearly everyone who walked by had their eyes down, checking something on an iPhone, Blackberry or some other type of wireless PDA.
Maybe We’ve Got it Wrong, Again
Part of the contemporary American work psyche is to seek quick fixes, regardless of downside risk. Maybe many of us are just forever provincial and fail to heed history, cycles or consequences.
Is PR Out-of-Sync with the Internet Era?
When I wrote on this blog a few weeks ago about the fact that public relations people are woefully slow (or maybe fearful) at learning and developing expertise about latest developments in today’s online world, including even the basics of blogging, a fellow on the digital team of one major PR agency objected.
He said that [...]
Jane Told Claire, Claire Told Me
Word of mouth marketing is like third party endorsement. It’s the most influential and powerful form of social media. It’s the original social media. Here’s an example -
Jane Paznik-Bondarin, a writer and professor in New York City, told our daughter Claire about a small coffee shop that she found to be remarkable. Claire loved it, [...]
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?
As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … [...]
Next Gen of Social Media has Arrived
For some months, I have been curious about what the next generation of online social media will look like in practical terms. Like … when we get bored of Twitter and Facebook, what’s next on the horizon?
I began on what I thought was a logical path of querying visionaries, gurus and journalists of technology and [...]
Why Big PR Lacks Online Leadership/Expertise
It was less than two years ago that Marsha Silverman, CEO of Ogilvy PR, said publicly during the 2007 Bulldog Reporter Summit that she didn’t know much about the online world, and even email was a nuisance to her. My intent now is certainly not to pick on Marsha but to try to get at [...]
Should Traditional Media Fear Its Social Sibling?
This is a bad time for mainstream newspapers. Bankruptcies, and just recently, the death of The Rocky Mountain News after 150 years. Blogger and online activist Danny Brown (right, and @dannybrown on Twitter) is someone whose opinion I follow and respect. I turned to Danny for his thoughts on where he thinks the media is [...]
Greatest Challenge Facing Online Media
Professor Larry Parnell at George Washington University invited me as a guest lecturer this week before his graduate class on communications, and I was struck by this profound question from a student. She asked what I thought is the greatest challenge facing online media today.
Here’s my answer – when you look across blogs, social media, [...]
