All Entries Tagged With: "Storytelling"

What Does a Great Story Look Like?

This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?

As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … [...]

A Great Story Has Legs

Storytelling is one of the oldest forms of effective communications … and one of the most timely. My colleague Anne Bell at PBS NewsHour says it best: “A great story has legs that in today’s world can travel many miles per hour.”

The discipline of storytelling can energize (or re-energize) any business or organization. It becomes [...]

Communications Leadership: Storytelling

Brooke Gladstone of National Public Radio’s “On the Media” program says:

“Journalists are taught to talk and write in human terms. Tell me a story.”

We are all part of a storytelling culture in America. It’s been that way forever, and it’s no different in countries, cultures and communities around the world. We share stories … an [...]

Long Live Storytelling

I love the tradition of storytelling and believe it is the best way to communicate ideas and thoughts. Storytelling is the ancient art of conveying events in words, images, and sounds often by improvisation or embellishment, according to Wikipedia. Great storytelling is also a pillar of effective leadership.
In today’s world, we gravitate to stories, [...]