All Entries Tagged With: "The Media Savvy Leader"
Pillars of Leadership in the Internet Era
Among upcoming appearances, it is my pleasure to speak at the Bronze Quill Awards of the Houston IABC on April 30. Here is a piece the Houston IABC chapter requested to post on their blog: It used to be that we just had to keep track of journalists as they moved around their industry. Today, [...]
Realigning Public Relations for the Internet Era
News programs, newspapers and the media are full of stories about business in turmoil, many companies struggling to stay alive and viable in not only these tough economic times but also in a world that has changed dramatically. Change has happened quicker and more profoundly than many of us comprehend, partly because we have no [...]
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like? As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature [...]
O’Dwyer’s PR Reviews “Media Savvy Leader”
The highly respected Jack O’Dwyer’s PR Newsletter, online and print, has reviewed my new book, “The Media Savvy Leader: Visibility, Influence and Leadership in a Competitive World,” and I am loving every word of it: Emmy Award-winning former CBS Network News correspondent David Henderson has written a timely book for CEOs and communications pros on [...]
Strategy Planning – While You Wait
The whole concept of strategic planning has become too complicated, in my opinion. It’s reached the point where developing a strategy, as espoused by many consultants, is simply too time-consuming, too divisive, and too frustrating a process. It’s dreaded at many organizations. Years ago, I had a business partner, the late Jon Phelps, who, like [...]
Crisis Response in the Internet Era
Web 2.0 has changed crisis response in the world of PR from “announcements” by an organization to a “conversation.” Forget the old days of Mike Wallace kicking in the door with his camera crew behind him. That never really happened, anyway, even though it has become folklore in the corporate world where many CEOs fear [...]
What to Write About … One of Those Days
I woke up today, wanting to write something inspiring on this blog, something that readers might find of value. The trouble is, the creative muse has not come around to help. So, I visited Barnabas Quotidianus, the blog of my good friend in England, Barney Leith, for some ideas, and found he’s in the same [...]
Social Media’s Extraordinary Leaders
One of the magical things about the explosion in popularity of online social media, including such places at Twitter and Facebook, is that it is being defined by a number of incredibly visionary professionals with extraordinary communication skills. Each day, for example, I check in with several blogs, and nearly always find myself learning even [...]
Are You a Media Savvy Leader?
An interview I recently gave to the Council of Public Relations Firms is now online. The title is, “Are You a Media Savvy Leader? How Agency Heads Can Boost Results in a Tight Economy,” and delivers tips on boosting competitive leadership in the PR industry. Here is the interview, with special thanks to reporter/editor Brian [...]
When Lawyers Get In The Way of Communications
David Meerman Scott, a leading business consultant and best-selling author, had a terrific post on his blog – Web Ink Now – today that is an issue close the heart of any veteran communications professional – what happens when attorneys start messing with public relations. Most often the results include ambiguous and perplexing messages. Let [...]
The Value of Transparency … and an Apology
As we begin a New Year, our country is in trouble. It’s more than an economic crisis, which many people seem to be ignoring. It’s an embedded culture of corruption from Wall Street to Capital Hill. In that context, I wanted to share an entire chapter from my new book, “The Media Savvy Leader: Visibility, [...]
David Meerman Scott on The Media Savvy Leader
It is such an honor to read the following review posted at Amazon.com about my new book, The Media Savvy Leader, from David Meerman Scott, an icon in leadership consulting and online marketing. David writes: There are a bunch of books out there about media relations but almost all are flawed. The books to avoid [...]
A Great Photo Tells the Story
When we consider what defines leadership, we often think about words – how well a CEO or executive can concisely, credibly and clearly articulate the vision and value of his or her organization. The way a leader uses words to express thoughts and get attention is critical. There is another element, often overlooked, that works [...]
Effective Blogs Need Effective Analysis
As I have detailed in my new book – The Media Savvy Leader – “The once-effective support structure for executives and leaders—such as public relations, marketing, and advertising agencies—has been shockingly slow to learn the new and ever-changing trends of how to use the Internet.” “Shockingly” is somewhat of an understatement. A young professional woman [...]
The Media Savvy Leader … coming soon
My latest book – The Media Savvy Leader – will be released in January 2009, published by Robert D. Reed Publishers. The Media Savvy Leader is a book for C-Suite executives and top leaders of organizations. The book profiles some of today’s most recognized executives who know the competitive importance of personally taking change of [...]
