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Build an Online Newsroom, Using WordPress

Build an Online Newsroom, Using WordPress

As you have no doubt noticed, I’ve written quite a bit about the overuse and ineffectiveness of press releases. In this Internet era – a time when the ways of public discourse are changing, whether online or otherwise – one-way shouting out an announcement no longer is effective. Press releases are shouting. We are in [...]

What to Write About … One of Those Days

What to Write About … One of Those Days

I woke up today, wanting to write something inspiring on this blog, something that readers might find of value. The trouble is, the creative muse has not come around to help. So, I visited Barnabas Quotidianus, the blog of my good friend in England, Barney Leith, for some ideas, and found he’s in the same [...]

Online Rankings Really Count

Online Rankings Really Count

In today’s competitive world, the online ranking of an organization’s site really counts, and is a measure of that organization’s appeal, popularity and success. I am frequently checking new blogs and Web sites I visit against Alexa.com, the free online site ranking service owned by Amazon.com. While Alexa has its detractors – often among webmasters [...]

Great Online Communications: WP-Vybe

Great Online Communications: WP-Vybe

If you are responsible for online communications, I urge you to take a look at WP-Vybe. The new WP-Vybe theme from Michael Pollock of Solostream.com is, in my opinion, the most exciting, versatile and easy to customize WordPress theme ever. I know that’s quite a statement, given the hundreds of WordPress themes that are available. [...]