The Impact of Brand Journalism in the Digital Era
Successful brand journalism for corporations and organizations …
When the Louisiana Seafood Promotion and Marketing Board needed to quickly expand its footprint of media exposure and reputation following the massive BP oil spill in the Gulf of Mexico, it selected News Group Net LLC to create and manage a real-time online brand journalism news site.
LouisianaSeafoodNews.com brings alive the voices and faces of people throughout Louisiana’s seafood industry, and the life-changing challenges they have confronted as a result of the man-made disaster in the Gulf. The site has been a rich resource for news stories and HD video for the mainstream news media.
LouisianaSeafoodNews.com has been successful in helping the Louisiana Seafood Board to be a magnet for countless media interviews as well as integral in helping the Board to secure $30-million in assistance from the giant oil company to rebuild trust in the Louisiana seafood brand.
When a massive explosion leveled Imperial Sugar Company’s main sugar refinery near Savannah, Ga., the company first turned to traditional public relations outreach to manage the crisis of image and reputation. Yet, more was needed than press releases. Imperial Sugar turned to News Group Net LLC to develop and manage ISCNewsroom.com – a news site that openly presented legitimate and balanced company and industry news.
The company’s brand image dramatically improved while the news site – ISCNewsroom.com – enhanced morale within the company that had been shattered by tragedy. What’s more, the news site has become the most popular online site in the global sugar industry.
The News Group Net LLC develops dynamic and professional online crisis management, issues advocacy and news strategies for corporations and organizations. News Group Net utilizes an exclusive and unique model for timely and influential news sites. It’s real news managed by accomplished journalists … and, it’s a tangible, valuable and credible corporate asset.
In today’s world, news is the most effective method of influence. If you can place your organization’s voice at the center of the online discussion, you can achieve the greatest effectiveness for your brand, issue or in managing a crisis.
News Group Net LLC helps corporations and organization to shape online conversations and news to achieve their goals.
