The University of Southern California is addressing critical national and global issues through a new program of roundtable forums at its offices in Washington, D.C. And, the series includes exciting new directions on the merging of journalism and communications.
Presented by the USC Annenberg School for Communication and Journalism and the USC School of Policy, Planning and Development, the series kicked-off with a frank discussion of health care economics and health care reporting by the media.
Panelists included Dr. Dana Goldman, who heads the USC Center on Health Policy and Economics; and noted newspaper editor David Westphal, now editor of California HealthCare Foundation’s Center for Health Reporting. Jack Knott, the School’s dean, was moderator.
Center for Health Reporting
Westphal and his team of professional journalists are working on a new concept for collaborating with mainstream news media … a media embattled by budgetary constraints and cutbacks, particularly in specialized areas of reporting.
Partnering with newspapers around California, Westphal’s team is delivering in-depth coverage of important health care issues. For the papers, it is front-page news that helps to attract readers. For USC, the project transparently showcases visionary work in communications. It’s all online at CenterforHealthReporting.org.
Starting with print media, Westphal’s group is expanding to work with broadcast news, online and social media.
For me, listening to this distinguished journalist and his work at USC was confirming. The approach to brand journalism at my company, News Strategies, mirrors in many aspects the new journalism techniques being refined at the Center for Health Reporting in Los Angeles.
Upcoming USC programs in Washington will focus on Housing, China and Nation Branding, Faith Diplomacy and Transportation. Learn more by calling the USC Washington Center – 202-824-5860.