Self-promote or perish … and the second coming of PT Barnum

“Self-promote or perish” is the latest pop mantra around ego-driven Washington and other highly competitive environments. May sound a bit crass at first blush but there’s practical truth in it.

Credit: Remarkablogger.com

Credit: Remarkablogger.com

Jobs, promotions and key advantage are increasingly going to those who make the most noise and create illusion of importance … even if it’s nothing more than self-importance hype behind it.

Heck, a former unemployed guy who had time on his hands in the early days of Twitter to build an enormous number of followers has bragged that CEOs have paid him $22,000 for a couple hours of his “wisdom” … although whatever wisdom he possesses is based on nothing but hype and B-S.

No wonder some people abroad think America has given over to insanity.

I don’t dismiss “Self-promote or perish” because it’s akin to what I counsel companies and organizations – Learn to tell your own news in an attractive news-style or be relegated to the dark competitive shadows of obscurity.

Don’t count on the media to write a story about you, let alone read some boring, self-aggrandizing press release.

The news media as we’ve known it is disappearing. If a company or organization wants its news told, it must embrace new disciplines of news-style storytelling, get smart about online news sites and learn how to target audiences with timely and real news stories that attract attention and a growing audience.

Just scan MediaBistro.com to witness the grim demise of mainstream media, and the rise of sensation and titillation.

“Freelancers: Get $2 word to ‘spin a really great yarn’ about business news for Bloomberg Businessweek.”

~ MediaBistro.com, March 27, 2012.

You thought Bloomberg Businessweek was a respectable business outfit? Ha! Welcome to 2012. It’s P. T. Barnum time all over again.