Nikon’s ad agency embarrasses optical company with careless mistake.
Imagine my surprise when a noted newspaper photographer said flatly that how we communicate today – everything from politics to PR, advertising to the Internet – was influenced by and is the genius of one man, Michael Deaver. I absolutely agree.
The words “about us” have become the weakest words in the practice of communications. Why? Simple … no one cares about your company or organization. Customers, vendors, clients, shareholders and others only care about the value of your services and products to them.