The life cycle of social media is minutes and getting shorter as the digital environment becomes more crowded.
Someone has come up with an infographic of what times of day they believe is most effective for using online social media. What’s glaringly missing is an intelligent analysis that social media is 24/7.
“‘Horribly mutated’ seafood found in Gulf Coast, likely caused by BP spill,” screamed the headline in GlobalPost.com, an online news aggregator in Boston used by such well-known media as CBS News and PBS NewsHour.
News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.