branding

Reputation is more important than brand

Branding is a nice exercise … a good reputation is the stuff of pride and success.

My first-hand view of how United Airlines is coping with its series of self-inflicted crises.

Here’s a no-nonsense guide to help broaden information horizons and find believable news resources.

United Airlines discovers that corporate crisis situations are nearly always self-inflicted.

Vint Cerf is one of the fathers of the Internet.

Branding is a nice exercise … a good reputation is the stuff of pride and success.

Eric Mondschein - April 14, 2016:
Well said!!