Greg Dobbs

Reality check for PR people from a veteran TV network correspondent

Greg Dobbs anchoring television coverage of a NASA Shuttle launch.

Press releases were first delivered or sent by mail. Then, by fax. With the advent of email, press releases became their own form of Internet spam. The common denominator among most releases is that very few contain news. Veteran TV network correspondent Greg Dobbs writes in this guest column that he seeks stories, not self-promotional fluff.