Author Archive for DH
David is a veteran communications strategist ... writer ... blogger ... online publisher ... and Emmy Award winning former CBS Network News correspondent. He lives in the Washington, D. C., area, and works worldwide.
It’s About Brand Leadership, Not Marketing
We consulted recently with a team at one of the world’s most respected corporate advisory organizations. They wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image and reputation than anything else.
Online Newsroom vs. Online Cemetery
The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven. Organizations ranging from Samsung and Cargill to Imperial Sugar and the LA Kings recognize that legitimate news attracts meaningful attention.
Primary Audiences for Online Newsrooms
It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media.
How Much are Head Hunters Hurting PR?
It’s a familiar story – a seasoned PR veteran is approached by an executive search firm, hyped over an attractive-sounding corporate position, strung out through a series of interviews, and then, told that the evaluation process is too far down the road … or some other lie.
On My Birthday, Some Observations
Maybe it was the fact that I had a birthday recently. I have been reflecting on a number of things about our curious American society … so, I’ve decided to write down some thoughts here … with a little inspiration from Dolly.
The War for the Internet
A war of sorts is underway to establish control of the Internet. The sides are defined – social media’s power to the people versus pornography supported by big business. Porn’s tactics are from mean streets.
How to Salvage Toyota’s Brand Reputation
Trust of Toyota’s brand … of the safety and reliability of its vehicles … is on life support. The giant car maker is suffering from self-inflicted wounds, the worst of which is not monitoring, not listening to warning signs of trouble.
Toyota’s PR: Like a Bent Fender
While Toyota’s leaders have been parading to Capitol Hill, offering little to say except apologies, what is really curious is the company’s lack of outreach to consumers.
When the “Media” Intentionally Misleads
While interviewing the daughter of Joe Stark – the guy who flew a small plane loaded with fuel into an Austin building housing the Internal Revenue Service – a cable TV news anchor woman stated, “Wouldn’t you call your father a ‘hero’”?
Tiger’s Brand: 80 Days Past Its Sell-By Date
Tiger Woods has finally spoken in public, 80 days after going into seclusion when it was dramatically disclosed that he was cheating on his wife. I cannot help but compare how the brand and reputation of a public corporation might have faired had it remained completely silent and unresponsive for 80 days following a major crisis.
How to Learn Social Media – First Steps
I was speaking before a terrific group at The Graduate School of Political Management recently – Professor Steve Lawrence’s class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best.
